Since 1991, Strauss Marketing has successfully launched numerous
new consumer products from concept to reality in the North American
retail channel. Our product niche is consumer electronics and
housewares items targeting distribution at national retail “brick
and mortar” accounts, distributors and assorted e-commerce
retail channels. We specialize in functional simplicity in product
design, product features, packaging, and marketing programs.
Our many years of experience in working with clients and national
accounts have provided us with a tremendous working knowledge
of the key elements for success in selling to mass merchants and
specialty retailers in the United States. For start-up ventures
and smaller companies without the marketing and design infrastructures
of the larger manufacturers, SMI can provide valuable insight
and shorten the path to your success. We can assist in an array
of issues from product development and packaging design to point-of
purchase displays, signage, and category management, while dissecting
the margin requirements and programs that your potential customers
will require. SMI has developed relationships with a broad network
of off shore manufacturers to assist our vendors to source new
products and potentially procure lower pricing on existing products.
As with all new businesses, cash management is critical. SMI can
offer your company cost effective fast solutions so that you can
make more money sooner. We also have working relationships with
logistics companies that can provide solutions for warehousing,
product distribution, product returns, and disposition of overstock
if required.
It’s all part of the SMI experience.
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